We handle everything.
You just call the leads.
From Meta and Google Ads campaigns to qualified lead delivery in your CRM. A complete service, a fixed monthly fee, geographic exclusivity guaranteed.
A dedicated external team focused on growing your firm.
We're not an advertising agency that delivers reports. We manage the entire acquisition system end to end: campaigns, websites, CRM, reviews, and reporting. Everything included in the monthly fee.
We manage your advertising accounts on Meta Ads (Facebook & Instagram) and Google Ads. We design the ads, segment them by legal vertical, and continuously optimise to reduce cost per lead.
We design and maintain landing pages specific to each vertical and city. Not generic pages — optimised for the exact type of case your firm handles and the local context of your market.
If your website needs improvement, we improve it. If you don't have one, we build it. Your firm's web presence is part of the acquisition system: credibility, load speed, and conversion all affect lead quality.
Included access to our CRM with pipelines configured for your sales process. Automated follow-up sequences, real-time notifications, and access for your entire sales team. Leads arrive directly into the CRM.
Reviews are a critical conversion lever. We implement an automated system to request reviews from your existing clients on Google and other directories. More reviews = greater trust = higher close rate on the leads you receive.
You receive clear, regular reports: leads generated, cost per lead, qualification rate, performance by channel and vertical. No vanity metrics. Only data that helps you understand your return on investment.
From onboarding to first lead in under 10 days.
The process is designed to be fast and friction-free. We handle the technical side; you focus on calling the leads that arrive.
Onboarding & profile definition
A 45-minute call to understand your firm, practice area, city, and ideal client profile. We jointly define the qualification criteria that determine which leads are valid for you. We set up your CRM access and team profiles.
Full technical setup
We build or adapt the landing page for your vertical and city. We set up advertising accounts on Meta and Google Ads, create ad creatives, and connect everything to the CRM. Any website work happens in parallel.
Campaign launch
We activate campaigns on Meta Ads and Google Ads simultaneously. The first week is algorithm calibration. The first leads arrive within days. You see each lead in real time in the CRM as it's generated.
Leads arrive in the CRM. You call.
Each qualified lead appears in your CRM pipeline with full details: name, phone, case type, location, and urgency level. You get an instant notification. Your team calls the lead, closes the sale, and moves it through the pipeline.
Optimisation & growth
We review performance weekly: qualification rate, cost per lead, close rate. We adjust creatives, targeting, and qualification criteria. The system improves over time — by 90 days it's typically at its optimum.
A CRM built for selling legal services.
There's nothing to set up. You get access to a CRM already configured with the pipelines a law firm needs to manage leads from first contact to signed engagement.
Lead received → First contact → Consultation → Proposal sent → Client closed. Each lead moves through stages so the team always knows exactly where every case stands.
Automatic reminders, new-lead notifications, scheduled follow-up messages. The CRM works in the background so no lead falls through the cracks.
All sales profiles in your firm get access. No per-user charge. Full pipeline visibility so management can make decisions based on real data.
Why we work by verticals.
We don't do generic legal marketing. Each vertical — family, employment, accidents, inheritance, immigration, evictions, criminal — has its own campaign strategy, specific creatives, and landing pages designed for that exact type of case.
We use Meta Ads and Google Ads simultaneously because each platform captures a different profile of potential client. Google captures active demand (the person is already searching for a lawyer). Meta generates latent demand (the person has the problem but hasn't searched yet). Together, they cover the full spectrum.
And everything runs on the foundation of exclusivity: one firm per practice area per city. That ensures every euro invested in acquisition works exclusively for you.
Frequently asked questions
How long does it take to get started?
The onboarding and setup process takes 7 to 10 business days. It includes client profile definition, campaign setup on Meta and Google, landing page build, and CRM access. The first leads typically arrive in the first week of active campaigns.
How do I receive the leads?
Qualified leads arrive directly in your pipeline on the CRM. You receive a real-time notification with all contact details: name, phone, case type, and location. Your sales team calls the lead, closes the sale, and moves it through the pipeline. We don't schedule appointments or make calls on your behalf.
What channels do you use to generate leads?
We work with Meta Ads (Facebook & Instagram) and Google Ads simultaneously. Google captures active demand — people who are already searching for a lawyer. Meta generates latent demand — people who have the problem but haven't searched yet. Both platforms are used because they complement each other and together maximise qualified lead volume.
How much does the service cost?
The service has a fixed monthly fee that includes campaign management (Meta + Google), landing pages, CRM with pipelines and automations, review acquisition, and reporting. There is no per-lead or per-consultation charge. Contact us to get the fee for your vertical and city.
Do I have geographic exclusivity?
Yes. We only work with one firm per practice area per city. Every lead generated in your area goes exclusively to you. When we close an agreement with a firm in a city, that spot is taken for that vertical.
Do I need my own website?
Not strictly necessary. Campaigns direct traffic to Legalead's own landing pages, optimised for conversion. That said, as part of the service we also work on your firm's website — improving it if it exists or building it if needed — because a strong web presence improves the close rate on the leads your team receives.
Does your firm have room to grow?
If you have capacity for more leads and want a complete, predictable acquisition system, let's talk. No commitment.
Fixed monthly fee. No per-lead charge. Geographic exclusivity guaranteed.